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Women's cricket.
'T20s our best chance to be on TV'.
(Siddhartha Talya)

31.07.2012 01:24 EDT
T20 cricket is the way for women's cricket to grow and remain commercially viable, Clare Connor, the chairwoman of the ICC's women's cricket committee, has said. She said playing T20 tournaments simultaneously with the men, as with the World Twenty20, gives women's cricket an ideal platform to attract greater viewership.
There hasn't been a women's Test played since early 2011, and fitting in all three formats, Connor said, would be difficult until women's cricket became fully professional - which, she believes, it is not ready for yet.
"The reality is that since the T20 format came into being in international cricket in 2004, there has barely been any Test cricket," Connor told ESPNcricinfo in an interview."That's because the T20 formatgives us that platform. It's a shorter format, it's more likely to grow the game from a participation perspective and also from a commercial perspective. It gives us probably more opportunity to get on television, and I think that is the way the women's game is headed. That's the reality and we have got to embrace that, and we are, withmore and more double headers."
Men's and women's World T20s have been played simultaneously since 2009, thefirst time a women's event was held on a global scale in the format. Connor said the decline of Tests in women's cricket "polarises opinion" but T20 offers them the best chance to increase visibility.
"The reality is: if we don't play Test cricket, if Australia and New Zealand, for instance, are no longer going to play Test cricket, in the period of time needed to play a Test match, they could play three T20 games. They can get them on television and they can play alongside the men, and that's ahuge opportunity."

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